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3 steps to data-driven marketing
When planning a product campaign, distribution leaders and campaign managers face many challenges including knowing when to launch, what product to focus on, and who to target.
Our piece details the following roadmap to successfully launch a data-driven campaign:
- Bring 3 key data sources together: Planning a campaign requires information on investor digital behavior, portfolio construction trends, and product flows.
- Identify trends and synergies: The data gathered offers a panoramic view of the investment landscape, it illuminates shifting interests and supports informed decisions around launch.
- Leverage insights to build and optimize the campaign: Develop campaign tactics based on performance and optimize toward channels and messages that resonate with your audience.
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